wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
zero animal testing
Eyeliner, but easy.
The Guideliner™ gives you perfect winged eyeliner in seconds with our Peel, Press and Seal method.
Say goodbye to smudges, uneven wings and difficult application.
the eyeliner struggle is over.
“I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.”
— Verified Buyer
Designed with Makeup Artists
peel the eyeliner coloured top layer off your Guideliner™ and press into place with no worries about messing up
Foolproof Application
drench one of the applicators in water and dab it over the back of your Guideliner™ until the pink backing easily slides off
The Struggle is Over
join your Guideliner™ to your lash line using your favourite eyeliner or eye shadow
You now have perfect eyeliner for up to three days!
Our innovative Guideliners™ are 100% water, sweat and smudge proof.
They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.
Winged eyeliner for beginners, busy parents, people with motor skill challenges, those who never mastered the skill or skilled makeup users that want to save time.
The GuideMe Kit™
Guideliner™ Refills - The Classic Collection
Guideliner™ Refills - The Blade Collection
The Collections
Let customers speak for us
from 11 reviewsI have always been so bad at drawing eyeliner. I’ve tried every gadget and hack known to man and this is the only product that actually works. Love it!!!!
Seriously, where has this been all of my life! The struggle to get matching, sharp, even wings is real… then I became a mom of 2 with a full time job and who has time for eyeliner mess ups? I can apply this, touch up as needed and look amazing with very minimal effort. I’m always on the go and so busy so adding the guideliner to my makeup/ get ready routine has not only saved me time, but helped me look put together so quickly. 10/5 stars. Forever customer!!!
I rarely post reviews for online finds but this one deserves a few seconds of my time. During the first two applications I struggled, and almost gave up using this. But third time was a charm! That day, I was quite in a hurry for dinner with my fam but didn't want to go out barefaced, so I thought I might have a go at this again. I applied it so suprisingly quick (I found out that using my fingers to place it rather than the tweezer was actually easier! lol) AND it looked so good on it's own I didn't even had to add eyeliner. A few mascara, lipstick and eyebrows on top and I was ready for a great night out. So.. it's safe to say I will buy more refills after this. For reference, I got the Middi in Brown for my *asymmetrical* Asian eyes and it works well. But I'll probably try the Thicci one next time too for a more glam option.
My only sliiiiightly negative feedback before I finish this review is that I wished I got the jar-like container for the liners instead of the box that my order came with, as it makes it a bit hard to grab the liners. Recently two fell out onto the dirty floor because my chubby fingers coudn't grab them. Even the tweezers don't help. Not a big deal and I just need to be careful next time, but that's just my two cents.
Overall, 5/5 star still. Thank you Guideliner team!
I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.
Obsessed with this product! Takes all the stress out of doing eyeliner but looks amazing and I love how fast the application process is. Once it's on it doesn't budge which is a huge plus! 11/10 recommend xx
I recently tried The Guidliner kit and I can confidently say I absolutely loved the results! It was super easy to apply and created the perfect wing for my eye shape! I adored this product and would recommend everyone to give it a go as it’s so easy to apply!!!
I struggle to do my own eyeliner that is neat and matches so I’m so glad I’ve found guideliner! They are so easy to use and can apply so quickly. I’ll never use normal eyeliner again!
I’ve never been able to wear eyeliner because I just can’t do it! So I gave these a try and wow they are so easy to use 😍 I’ve been wearing everyday and I love the look! Thank you xx
The Guideliner is a life saver! I’ve struggled to perfect the ideal wing and this product does not disappoint! Not only was it super easy to apply, but it lasted the full three days and looked incredible. Never going back to regular eyeliner!
This is so easy to put on. I didn’t think it would look good on my eye shape but it does! I love the skinni one
Couldn’t be happier! I absolutely suck at doing eyeliner, I’m so over the top about making sure it’s even or it triggers me and this product made it perfectly even! And I didn’t have to re-do it for a couple days cause it stays on so well! Would highly recommend 🥰 (ps, don’t mind my horrible face in the photo - focus on the liner 😂)
How the Guideliner™ works
Sustainable, Safe, Simple. Period.
TheGuideliner™ is transforming the way you achieve the perfect eyeliner look. We believe in makeup that is accessible to everyone, without the struggle. Our innovative Guideliners™ were crafted with makeup artists and infused with 100% organic vegan soy-based pigment, making it easy to create flawless eyeliner in various sizes and colors.
Inclusivity and sustainability are at our core. Our products are safe, non-toxic, and kind to the planet, with eco-friendly packaging.
TheGuideliner™ is made to make one of the most challenging parts of your makeup routine easier and enjoyable. We hope you love using it as much as we do. And of course, it’s all cruelty-free.
Check out our full tutorial, tips & tricks and how to remove your Guideliner™ here
Discover the Revolution in Eyeliner Application
We champion inclusivity by creating an easy solution to eyeliner application that caters to everyone.
They are quick to apply, last up to 3 days and have a waterproof and sweat proof design.
Plus, they're crafted from 100% organic vegan soy-based and non-toxic pigments, making them as safe as they are stunning.
Watch the Peel, Press & Seal magic.
The GuideMe Kit™
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