Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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Eyeliner, but easy.

The Guideliner™ gives you perfect winged eyeliner in seconds with our Peel, Press and Seal method.

Say goodbye to smudges, uneven wings and difficult application.

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“I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.”

— Verified Buyer

Designed with Makeup Artists

peel the eyeliner coloured top layer off your Guideliner™ and press into place with no worries about messing up

Foolproof Application

drench one of the applicators in water and dab it over the back of your Guideliner™ until the pink backing easily slides off

The Struggle is Over

join your Guideliner™ to your lash line using your favourite eyeliner or eye shadow

You now have perfect eyeliner for up to three days!

Our innovative Guideliners™ are 100% water, sweat and smudge proof.

They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.

The Collections

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How the Guideliner™ works

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Sustainable, Safe, Simple. Period.

TheGuideliner™ is transforming the way you achieve the perfect eyeliner look. We believe in makeup that is accessible to everyone, without the struggle. Our innovative Guideliners™ were crafted with makeup artists and infused with 100% organic vegan soy-based pigment, making it easy to create flawless eyeliner in various sizes and colors.

Inclusivity and sustainability are at our core. Our products are safe, non-toxic, and kind to the planet, with eco-friendly packaging.

TheGuideliner™ is made to make one of the most challenging parts of your makeup routine easier and enjoyable. We hope you love using it as much as we do. And of course, it’s all cruelty-free.

Check out our full tutorial, tips & tricks and how to remove your Guideliner™ here

Discover the Revolution in Eyeliner Application

We champion inclusivity by creating an easy solution to eyeliner application that caters to everyone.

They are quick to apply, last up to 3 days and have a waterproof and sweat proof design.
Plus, they're crafted from 100% organic vegan soy-based and non-toxic pigments, making them as safe as they are stunning.

Watch the Peel, Press & Seal magic.