Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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The world's first winged eyeliner that applies itself.

The Guideliner™ gives you perfect winged eyeliner in seconds with our Peel, Press and Seal method.

Get flawless, symmetrical wings in seconds with our pre-shaped eyeliner stencils infused with transferable organic pigment.

Say goodbye to smudges, uneven wings and difficult application.

“I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.”

— Verified Buyer

"I was cautious if this would work on me as I have older looking eyes but it still works perfect! I’m so thankful I found this product, it makes my life so much easier. Works great with makeup and without makeup. Thank you so much!!"

— Verified Buyer

"I'm on day 2 and during day 1 discovered they're definitely cry proof!! I will be recommending this to everyone as this has absolutely changed the game!! I went for Thicci in black and it's better than expected."

— Verified Buyer

"This eyeliner says twins, not sisters.

Super easy and quick to apply! my eyeliner has come out perfect each time I’ve used this, and it lasts."

— Verified Buyer

The world's first eyeliner that applies itself.

Designed with Makeup Artists

peel your Guideliner™ one by one from the backing, press into place with no worries about messing up

Foolproof Application

drench one of the applicators in water and dab it over the back of your Guideliner™ until the pink backing easily slides off

The Struggle is Over

join your Guideliner™ to your lash line using your favourite eyeliner or eye shadow

You now have perfect eyeliner for up to three days!

Our innovative Guideliners™ are 100% water, sweat and smudge proof.

They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.

How the Guideliner™ works

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The Differences in our Styles

Our wings are designed for effortless, everyday wear. The differences may be subtle, but they're there.

The Classic Collection puts a modern twist on the iconic pin-up look, and for the Blade Collection think sultry siren eyes.

our cat eye with a subtle flick lift
our straight and sharp flick
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Sustainable, Safe, Simple. Period.

TheGuideliner™ is transforming the way you achieve the perfect eyeliner look. We believe in makeup that is accessible to everyone, without the struggle. Our innovative Guideliners™ were crafted with makeup artists and infused with 100% organic vegan soy-based pigment, making it easy to create flawless eyeliner in various sizes and colors.

Inclusivity and sustainability are at our core. Our products are safe, non-toxic, and kind to the planet, with eco-friendly packaging.

TheGuideliner™ is made to make one of the most challenging parts of your makeup routine easier and enjoyable. We hope you love using it as much as we do. And of course, it’s all cruelty-free.

Check out our full tutorial, tips & tricks and how to remove your Guideliners™

Discover the Revolution in Eyeliner Application

We champion inclusivity by creating an easy solution to eyeliner application that caters to everyone.

They are quick to apply, last up to 3 days and have a waterproof and sweat proof design.
Plus, they're crafted from 100% organic vegan soy-based and non-toxic pigments, making them as safe as they are stunning.

Watch the Peel, Press & Seal magic.