Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

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Privacy Policy

Introduction: This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.theguideliner.com (the “Site”).

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Personal Information We Collect: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the web pages or products you view, websites or search terms that referred you to the Site, and your interaction with the Site. This automatically-collected information is referred to as “Device Information.”

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Device Information is collected using:

  • “Cookies”: data files placed on your device or computer, often including an anonymous unique identifier.

  • “Log files”: tracking actions on the Site and collecting data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels”: electronic files recording information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

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Use of Personal Information: We use the Order Information to fulfill orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices/order confirmations), communicate with you, screen orders for potential risk or fraud, and, in line with your preferences, provide information or advertising about our products or services.

Device Information is used to screen for potential risk and fraud, and more generally to improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and assessing marketing and advertising campaigns).

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Sharing Your Personal Information: We share your Personal Information with third parties to help us use it as described above. For example, we use [e-commerce platform] to power our online store. We also use Google Analytics to help us understand how our customers use the Site. You can opt out of Google Analytics here: [Google Analytics opt-out link].

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or otherwise protect our rights.

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Behavioural Advertising: We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by using these links:

  • [Opt-out links for various advertising services]

Do Not Track: Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

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Your Rights: If you are a resident of certain jurisdictions, you have the right to access personal information we hold about you and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Data Retention: When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.

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Changes: We may update this privacy policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

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Contact Us: For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@theguideliner.com.