wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
zero animal testing
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*Satisfaction Guarantee*
First time applying your Guideliner™?
Here's a Quick Tip for Perfect Placement:
Apply a thin layer of petroleum jelly where you'll position your Guideliner™—this helps it not to stick. Place your Guideliner™ where you want your wing, then once you're happy with its positioning, gently slide it off, clean your eyelid of any oils, and re-apply the eyeliner as instructed.
How to Apply your Guideliner™
How it Works
Applying the Guideliner™ on hooded eyes
There are two ways to apply the Guideliners™ on hooded eyes, the 'Placement' and the 'Blink and Snap' technique.
How to Remove your Guideliner™
When it's time to wave goodbye to your wing, simply apply your favourite oil-based remover — think baby oil, coconut oil, or Vaseline®. Allow it to sit for thirty seconds to dissolve your Guideliner™, then gently wipe away with a makeup wipe or a soaked cotton pad. Planning to re-apply? Give your face a quick cleanse to remove any oily residues, and you’re ready for a fresh flick!
Check out our guide for the correct placement of your Guideliner™.
Let customers speak for us
from 29 reviewsI am terrible at getting my wings even and looking right. This makes it so easy and it lasts! No smudging and it comes off easy and lasts up to 3 days. I’ve tried stamps and these are the easiest!
I love it! It’s so much easier to use instead of using a liner and end up more messy!
Amazing! I would definitely recommend to anyone who wants the prefect wing every time!
After trying so many things- from brushes to stencils to stamps- to achieve a winged eyeliner, I was excited to see a product that made it much simpler! There is a learning curve, but there are a few practice strips included which is great! I would absolutely recommend this product to people who struggle to get a winged eyeliner.
Another plus is that the company is fast to respond to messages and they’re willing to provide help. amazing company and amazing product!
After getting the blade thicci style in the starter kit I decided to commit to refills too as I'm in love! This product gives me a clean sharp wing that I couldn't get with regular liner. I've even got other styles as gifts for others who share my love for liner! I use this with cluster lashes so I don't have to get up early to do my eye makeup and it really does last for days :)
Such a fantastic idea & incredible service from the team! Can’t wait to try this weekend!
Loving this product. I find my eyelids have a crepe-iness to them (almost 40yo) and these work so well. I love that there is no smudge, I laugh cry a lot and my liner looks perfect!
Customer service is so attentive and helpful.
Great experience all round :)
I never wear eyeliner usually because I just can’t do it! So thought I would give these a try and omg they are so easy to use and my eyeliner was so sharp! Love them!
I love eyeliner but can never get it right or applied even. As a full time working mom of two (work from home, on video), I also never have time to fix my eyeliner. The guideliner is so easy to put on after 1-2 practice rounds. It also really does last which makes my self-care/get ready routine so much easier. I’m a huge fan of products that make me look good with little effort and the guidelines js definitely one of those products. I have black and brown in skinni a s thicci — I wear each size depending on the Occasion. Thanks for making this busy mom feel pretty!
I'm a big fan of low maintenance beauty products that'll make me appear high maintenance and allow me to just get up and go in the mornings and look my best even in my sleep. Examples: cluster lashes, brow tint, semi permanent brow product and heatless curling rods. But one thing I don't have time for in a rush is my liner and its my one of my favourite parts of makeup as someone into alternative fashion. I looked into semi permanent eyeliner but there's risks with that and I haven't seen many examples in my style. So I did some research and came across this product and tiktok and knew it was for me!! I'm on day 2 and during day 1 discovered they're definitely cry proof!! I will be recommending this to everyone as this has absolutely changed the game!! I went for thicci in black and it's better than expected.
These are so cool. Can’t do eyeliner to save my life so this is definitely a lifesaver
To be honest, I was sceptical. I decided to purchase after watching the tutorial video for hooded lids and so happy I did.
This is my 2nd day of wear and they are still on! I'm suprised as I normally end up with my liner transfered to the top of my eye lid at the end of the day..not with these.
Let me just say this company stands by the satisfaction guarantee. I received my first order ever yesterday and there was a little mix up! Without hesitation they immediately sent out a replacement and then some. I will absolutely continue to order and support this business and can't wait to try these out!!!
I bought these in hopes that applying eyeliner would be easy and would suit my heavily hooded eyes. I love them! I've tried to add a picture but it won't let me. Will definitely be ordering more!
I CANNOT do a winged eyeliner, I've tried the stamps, liquids, had a class with a make up artist, and I'd given up. But these, amazing, so so impressed. Super easy to apply and it looks amazing on.
Just make sure you read the instructions, don't do what I did and try and wing it haha - it's super easy, just have to follow the instructions!
The GuideMe Kit™
Inside the one-time purchase GuideMe Kit™:
🖤 30 sets of Guideliners™, choose your colour, size and collection from either
- The Classic Collection - our cat eye with a subtle flick lift
- The Blade Collection - our straight and sharp flick
🖤 +3 extra sets for practice
🖤 The Scissors: For easily achieving the perfect fit.
🖤 The WingWand: This innovative tool is designed for delicate handling and is transparent for precise placement of the Guideliners™, ensuring a perfect application every time.
🖤 The Applicators: A pack of 30 eco-friendly bamboo and charcoal-infused applicators. Highly absorbent, designed with a precision tip, they make applying and securing the Guideliners™ so easy.
Easy Removal: When you're ready for a change, remove with any oil-based makeup remover or just a bit of baby oil and wipe away.
Note: These are NOT stickers but they do contain latex-free, cosmetic, medical grade adhesive that is acrylic based and is FDA compliant. Contains soy. Visit here for more product info.
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