Works on hooded eyes

Quick & easy application

Transfer, water & sweat proof

Cruelty-free & vegan

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The Morning Show demo
The Good Stuff live demo
The Morning Show live demo
The Good Stuff live demo

How the Guideliner works

How the Guideliner works

STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner. L is for your left eye, R for your right!

STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)

STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!

Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!

See the difference in our Collections.

STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner. L is for your left eye, R for your right!

STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)

STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!

Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!

See the difference in our Collections.

We wing our eyeliner, not our reviews.

The Differences in our Styles

Move the slider to see the differences between our Classic and Blade Collection.

Our wings are designed for effortless, everyday wear. The differences may be subtle, but they're there.

The Classic Collection puts a modern twist on the iconic pin-up look, and for the Blade Collection think sultry siren eyes.

Still not sure what you need? Check out our TryMe Kit.

For people who gave up on winged eyeliner.

Our innovative Guideliners™ are water, sweat and smudge proof. They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.

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From Eyeliner Struggles to a Beauty Breakthrough

For years, winged eyeliner has been a universal struggle—shaky hands, uneven flicks, and endless frustration. Like many, I tried stamps, stencils, sticky tape, and every hack in the book, (even dental floss!) but nothing delivered that effortless, makeup artist-grade finish.

TheGuideliner™ was born out of frustration: eyeliner should be easy. No stress, no skill required, just perfect, symmetrical wings in seconds. What started as a personal mission quickly became something bigger, a way to make beauty more accessible, inclusive, and frustration-free.

We believe in beauty without barriers, for beginners, busy parents, makeup lovers, and those who’ve always felt left out by traditional products. TheGuideliner™ exists to take the pressure off, so you can feel confident without the struggle.

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.