Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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Shipping

We ship worldwide from our facility in Sydney, Australia, with shipping times and rates calculated at checkout based on your location. Once your order has been dispatched, you’ll receive a tracking link via email so you can follow its journey every step of the way.

We offer free shipping on all orders over a certain amount—just check your cart to see when you qualify!

Orders are typically fulfilled within 24 hours, but please allow up to 3 business days during busy periods.

Estimated Delivery Times:
🇦🇺 Australia: 4–7 business days
🇺🇸 USA: 6–10 business days
🇬🇧 UK: 9–12 business days

Shipping times may vary slightly during public holidays, sales, or peak periods.

We offer Shipping Protection on all online orders for added peace of mind. We highly recommend selecting this option at checkout to protect your parcel against loss, theft, or damage in transit.

Please note that if Shipping Protection is not selected, TheGuideliner™ cannot be held responsible for any lost, stolen, or damaged packages once they leave our facility.

If you have any questions about your order or need support, feel free to reach out to us at customercare@theguideliner.com or our live chat. You can also track your delivery anytime via Australia Post.

We’re here to help, always. 🖤

Your Questions,

answered.

What's the difference between the Classic Collection and the Blade Collection?

The Classic Collection is our cat eye look with a subtle flick lift.

The Blade Collection is our sharp and straight look.

Don't forget, you can customise any of our Guideliners™ by trimming them or you can extend your flick by following your Guideliner™ with your favourite eyeliner!

What's included in the GuideMe Kit™?

The GuideMe Kit™ is a one time purchase and each kit includes:

Thirty Guideliners™, allowing you to choose from various colours, sizes and collections.
A pair of stainless steel specially curved Scissors for any custom tweaks.
Our handy transparent WingWand for precise placement.
Thirty 100% natural pure cotton, charcoal infused applicators to secure them in place for up to three days.
Plus, three extra sets of Guideliners™ for you to practice.

What's included in the G'fills (refills)?

30 sets of Guideliners™ and 30 applicators.

What's your Satisfaction Guarantee?

We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfectly placing your Guideliners™ can take a few tries or some Guideliners™ may not peel perfectly (although this is extremely rare, they are made in Australia by people not automated machines), which is why we offer a no-worry replacement program. If you use up your Guideliners™ while practicing, or if they aren't top quality we’ll gladly replace your entire set (30 Guideliners™).

Terms & Conditions:

This offer is limited to one replacement set per customer.
The Satisfaction Guarantee applies to both the purchase of The GuideMe Kit™ and the Guideliner™ refills and is valid within 30 days of receiving your order.
Proof of purchase, a brief description of the issue and photos may be required.

We’re committed to making sure you love your results—no risk, just confidence!

What are the Guideliners™ made out of?

Our Guideliners™ are made with 100% organic, vegan soy-based pigments. See here for a full ingredient list.

How long will one set of Guideliners™ last me?

Each GuideMe Kit™ and Guideliner™ refill includes 30 sets of Guideliners™, giving you up to a 3-month supply if worn daily (each lasts up to 3 days, everyone's skin is different!). With an infinite shelf life, our Guideliners™ never lose pigment, dry out, or harbor bacteria—store them in their tub, and they’ll last as long as you need!

The tip of my Guideliner has come off, what can I do?

If the tip of your Guideliner comes off, it could be due to a few factors:

Start with a clean, dry eyelid to help the Guideliner adhere properly.
Fully saturate the Guideliner until the backing naturally wants to fall away. Don't drag or pull the Guideliner during application.

That said, while the Guideliner's™ can absolutely be used as it is, it was originally designed as a guide to help you create perfect, symmetrical wings without the stress of fully freehand drawing them.

If the tip does come off, you can still use it by:

Tracing around it with your favorite liquid eyeliner, or
Simply dotting over the missing section with the tip of your liquid liner to complete the look.

Remember, every GuideMe Kit™ comes with free practice Guideliners to help you get comfortable and find the technique that works best for you!

Peel, Press & Post!

Hang out with us on the socials to share your looks and get inspired!

Free Delivery

Free delivery on orders over $60

Cruelty free

And 100% vegan

Safe & non-toxic

Buy with confidence