Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

chevron_left chevron_right

Marie Claire™ - TheGuideliner™: A New Eyeliner Brand Making Waves

Marie Claire™ - TheGuideliner™: A New Eyeliner Brand Making Waves

 

Let’s face it: mastering the perfect winged eyeliner can often make you feel like you need a steady hand, a quiet room, and maybe a little magic. Enter TheGuideliner™, the beauty game-changer that’s turning that oh-so-tricky flick into a simple stick, press, and wow process. Designed for everyone from the chronically late to the dexterity challenged, TheGuideliner™ is the new best friend for anyone who’s ever thought, «Maybe raccoon eyes aren’t so bad.»

 

What’s the Magic Behind TheGuideliner™?

It’s not just magic, it’s pure innovation! TheGuideliner™ zooms past the competition with its Peel, Press, and Seal technology. The company’s best-selling product, The GuideMe Kit, includes 30 sets of Guideliners™, each infused with 100% organic, vegan soy-based pigments. Add the WingWand for pinpoint placement, and you’re set for eyeliner success that even a makeup novice could master.

Our mission is to simplify beauty routines while upholding our commitment to sustainability and inclusivity,» explains Charlie Pond, founder of TheGuideliner™. "Our products not only make winged eyeliner accessible to everyone but also address common frustrations associated with traditional methods, such as smudging and asymmetry."

 

Crafted with a Conscience

Designed, made, and manufactured in Australia, TheGuideliner™ emphasizes environmental responsibility with its eco-friendly, soy-based pigments and recyclable, compostable packaging. The products offer up to three days of wear and maintain their quality over time, unlike traditional eyeliners that can dry out or harbor bacteria.

While other eyeliner options come and go like fashion fads with less-than-stellar reviews, TheGuideliner™ stands strong in the beauty battle, making professional-looking eyeliner accessible and inclusive to everyone.

 

What Sets TheGuideliner™ Apart?

Forget the competitors’ short-lived fixes. TheGuideliner™ offers reliability and excellence. The brand builds community not just with products, but through relationships, connecting directly with users via influencers who genuinely love and advocate for the product—eschewing traditional beauty brand partnerships for authentic connections. 

«It’s about creating genuine connections, not just transactions,» says Pond, highlighting the brand’s approach. 

 

Staying True to Its Roots

As TheGuideliner™ continues to innovate within its niche, the focus remains on perfecting and enhancing the iconic Guideliner™ product. The brand is committed to transforming beauty routines with simplicity and joy, ensuring that everyone can achieve flawless eyeliner with ease.

So, why join the revolution with TheGuideliner™? Because beauty should be accessible, not a test of patience. It’s about empowering you to face each day with confidence and a perfect wing. In a world where each minute counts, TheGuideliner™ is your quick, reliable partner in beauty, ensuring you look your best with minimal effort.

 

Feature: Marie Claire

Author: Mae