Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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Embracing Sustainability at The Guideliner: Our Journey to Eco-Friendly Beauty

Embracing Sustainability at The Guideliner: Our Journey to Eco-Friendly Beauty

In an era where environmental concerns are more pressing than ever, TheGuideliner is dedicated to leading the charge in sustainable beauty. Our mission extends beyond offering a revolutionary eyeliner solution; it encompasses a dedication to eco-friendly and clean makeup practices at every step. Here’s how we’re striving to make a difference, ensuring our products not only beautify eyes but also respect our planet.

Soy-Based Pigments: A Leap Towards Green Beauty The core of TheGuideliner’s innovation lies in our choice of soy-based pigments. Unlike traditional oil-based pigments, which carry a significant environmental impact from production to disposal, our soy-based pigments stand out as a sustainable alternative. Derived from renewable resources, this pigment is biodegradable, easier to recycle, and emits fewer volatile organic compounds (VOCs), enhancing air quality and ensuring safer products for both our customers and the environment.

Fully Compostable Packaging Materials True to our commitment to zero-waste makeup, our packaging—including padded mailers, wrapping paper, stickers, shipping labels, and safety seal stickers—is fully compostable. This initiative drastically cuts down waste and supports a circular economy, where materials are not just recycled but reused, reducing our ecological footprint. Our customers can simply cut up the packaging into strips and compost it, closing the loop on waste.

Recyclable Boxes and Product Labels Continuing our journey towards more sustainable beauty practices, TheGuideliner’s boxes and product labels are fully recyclable. We have carefully chosen materials that recycling facilities can process efficiently, transforming waste into reusable resources. This practice helps conserve natural resources and supports our vision of a sustainable future in the beauty industry.

Our Sustainability Journey: A Work in Progress At TheGuideliner, we recognize that achieving complete sustainability is a continuous challenge. We are consistently exploring innovative ways to enhance our eco-friendliness, from product formulation to our packaging. Our commitment to environmental stewardship is a fundamental part of our brand identity, influencing every decision we make.

Joining Hands for a Greener Tomorrow We invite you, our valued customers, to join us in this movement towards sustainable and ethical makeup. By choosing TheGuideliner, you are not just opting for an easy, flawless eyeliner application; you are also making a conscious decision to support eco-conscious beauty practices. Together, we can make a significant impact, paving the way for a more sustainable and beautiful world.

As we look to the future, TheGuideliner remains committed to transparency, innovation, and reducing our environmental impact. We are excited about the opportunities ahead to create beauty products that are as effective as they are kind to the planet. Thank you for being part of this essential journey. Your support inspires us to keep redefining what it means to be a leader in sustainable beauty.

Sustainability isn’t just a trend at TheGuideliner; it's a core principle that guides our operations and product development. From our vegan, organic soy-based pigments to our compostable and recyclable packaging, every element of TheGuideliner is designed with the environment in mind. As we evolve, our dedication to minimizing our environmental footprint remains steadfast, ensuring our beauty solutions stay as gentle on the planet as they are effective for our customers.