Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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Hear what our customers have to say!

Based on 31 reviews
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Amazing customer service

Love this product, such a great find and I got an amazing deal for Black Friday. This is such a clever idea, I've always wanted winged eyeliner but could never get it right but now it's always perfect! When my package arrived something wasn't right so I contacted customer service and within an hour another package was on it's way to me shipped express and arrived the next day. Brilliant!

Thank you for your kind words, Courtney! We're so happy to hear that you were able to snag a great deal for Black Friday and that our product has made winged eyeliner effortless for you. Our team takes pride in providing exceptional customer service, and we're glad we were able to quickly resolve the issue with your package. We appreciate your support and hope you continue to enjoy our product.

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The GuideMe Kit™
Amber Rogan

This is a amazing product, I get a week out of the set and the customer service is outstanding

Literally so easy

I am terrible at getting my wings even and looking right. This makes it so easy and it lasts! No smudging and it comes off easy and lasts up to 3 days. I’ve tried stamps and these are the easiest!

Thank you so much for your glowing review, Sep! We’re beyond happy to hear that your wings are now on point and hassle-free—music to our ears!

It’s awesome that you’ve found your go-to for smudge-proof, even wings—we’re so glad to have made your routine easier! Thanks again for sharing your experience, and we can’t wait to see you back for more. You’re officially a winged liner pro! 😉✨

I love it! It’s so much easier to use instead of using a liner and end up more messy!

Thanks so much for sharing your feedback with us, Cynthia!
It really means the world to us💖

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The GuideMe Kit™
RACHEL GIRAUD

Amazing! I would definitely recommend to anyone who wants the prefect wing every time!

Thank you, Rachel!
We truly love to hear this ❤️

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The GuideMe Kit™
RACHEL GIRAUD
Great Product

After trying so many things- from brushes to stencils to stamps- to achieve a winged eyeliner, I was excited to see a product that made it much simpler! There is a learning curve, but there are a few practice strips included which is great! I would absolutely recommend this product to people who struggle to get a winged eyeliner.

Another plus is that the company is fast to respond to messages and they’re willing to provide help. amazing company and amazing product!

Hi Rachel! Thank you so much for your amazing review! We’re thrilled that you’ve finally found your go-to solution for winged eyeliner—yay! It’s so great to hear that the practice strips came in handy and that you’d recommend us to others. That means the world to us!

We also really appreciate your kind words about our customer service. Helping out is what we’re here for, and we’re so happy to know it made a difference for you. Thanks for being part of the Guideliner fam—you’re the best! ✨

Sharp as a blade

After getting the blade thicci style in the starter kit I decided to commit to refills too as I'm in love! This product gives me a clean sharp wing that I couldn't get with regular liner. I've even got other styles as gifts for others who share my love for liner! I use this with cluster lashes so I don't have to get up early to do my eye makeup and it really does last for days :)

Thank you so much for your incredible review, Chloe! We’re beyond excited that you’re loving the Blade Thicci style—it sounds like it’s become a total game-changer for your routine! Sharp, clean wings and saving time in the morning? That’s a win-win in our book! 🙌

We’re also so touched that you’ve shared the love by gifting other styles to your fellow liner enthusiasts—seriously, that’s the best compliment we could ask for. Thanks for being part of the Guideliner fam, and we can’t wait to keep your wings flawless! ✨

Amazing!!

Such a fantastic idea & incredible service from the team! Can’t wait to try this weekend!

Thank you so much for your kind words, Jodi! We’re so excited for you to try your Guideliners this weekend—it’s going to be a game-changer, we promise!

And thank you for the shoutout to our team—it means so much to us. We’re here if you need anything, and we can’t wait to hear what you think ✨

Game changer!!

Loving this product. I find my eyelids have a crepe-iness to them (almost 40yo) and these work so well. I love that there is no smudge, I laugh cry a lot and my liner looks perfect!

Customer service is so attentive and helpful.
Great experience all round :)

Hi Alanna, thank you so much for your wonderful review! We’re so happy to hear that your Guideliners are working beautifully for you—no smudges even through laugh-cry moments? That’s a win! 🙌 It’s amazing to know they’re helping you feel confident

Your kind words about our customer service mean the world to us too—we’re always here to help! Thank you for being part of the Guideliner fam. ✨

Low maintenance while looking high maintenance!!

I'm a big fan of low maintenance beauty products that'll make me appear high maintenance and allow me to just get up and go in the mornings and look my best even in my sleep. Examples: cluster lashes, brow tint, semi permanent brow product and heatless curling rods. But one thing I don't have time for in a rush is my liner and its my one of my favourite parts of makeup as someone into alternative fashion. I looked into semi permanent eyeliner but there's risks with that and I haven't seen many examples in my style. So I did some research and came across this product and tiktok and knew it was for me!! I'm on day 2 and during day 1 discovered they're definitely cry proof!! I will be recommending this to everyone as this has absolutely changed the game!! I went for thicci in black and it's better than expected.

Hi Chloe!!
Thank you so much for leaving this lovely review! We too love products that are low maintenance but look high maintenace

You look stunning in your pictures and you applied them perfectly!

Love from,

TheGuideliner™ Team

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The GuideMe Kit™
Vanessa MCKENZIE
Awesome

These are so cool. Can’t do eyeliner to save my life so this is definitely a lifesaver

Hi Vanessa! Thank you for your kind words! We're thrilled to hear that our GuideMe Kit™ has been a lifesaver for you. We designed it specifically to make applying eyeliner easier, and we're glad it's working for you. Happy to have you as a customer!

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The GuideMe Kit™
Jessica Willason
Finally I have even eye-liner!

To be honest, I was sceptical. I decided to purchase after watching the tutorial video for hooded lids and so happy I did.
This is my 2nd day of wear and they are still on! I'm suprised as I normally end up with my liner transfered to the top of my eye lid at the end of the day..not with these.

Hi Jessica! We are thrilled to hear that you are enjoying our GuideMe Kit™. Thank you for giving us a chance, we are happy to hear that our product has surpassed your expectations and that it has stayed on all day without any transfer. Thank you for taking the time to write this review

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The GuideMe Kit™
Nicole Kincaid
Amazing customer service

Let me just say this company stands by the satisfaction guarantee. I received my first order ever yesterday and there was a little mix up! Without hesitation they immediately sent out a replacement and then some. I will absolutely continue to order and support this business and can't wait to try these out!!!

Thank you so much for your kind words, Nicole! We are thrilled to hear that our customer service was able to help. Your satisfaction is our top priority and we are grateful for your support ❤️

Great for hooded eyes

I bought these in hopes that applying eyeliner would be easy and would suit my heavily hooded eyes. I love them! I've tried to add a picture but it won't let me. Will definitely be ordering more!

Thank you so much for your lovely review! We’re absolutely thrilled that you’re loving your Guideliners and that they’re working so well for your hooded eyes—yay!

We’d love to see how they look on you, so if you ever feel like sharing, you can tag us on social media or send us a DM. It totally makes our day seeing how amazing our customers look.

Can’t wait to have you back for more soon! Thanks for being part of the Guideliner fam! ✨

Honestly Obsessed

I CANNOT do a winged eyeliner, I've tried the stamps, liquids, had a class with a make up artist, and I'd given up. But these, amazing, so so impressed. Super easy to apply and it looks amazing on.

Just make sure you read the instructions, don't do what I did and try and wing it haha - it's super easy, just have to follow the instructions!

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The GuideMe Kit™
Amy Townsend
This is so amazing!!!

I have always been so bad at drawing eyeliner. I’ve tried every gadget and hack known to man and this is the only product that actually works. Love it!!!!

Thank you so much, Amy! We’re so happy to hear that your Guideliners are the game-changer you’ve been looking for—no more eyeliner struggles, yay! It means so much to us that we could help you finally nail that perfect look.

Thank you for sharing your experience, and we’re so excited to have you as part of the Guideliner fam! ✨

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The GuideMe Kit™
Eloise Dantes
Game changer!

I rarely post reviews for online finds but this one deserves a few seconds of my time. During the first two applications I struggled, and almost gave up using this. But third time was a charm! That day, I was quite in a hurry for dinner with my fam but didn't want to go out barefaced, so I thought I might have a go at this again. I applied it so suprisingly quick (I found out that using my fingers to place it rather than the tweezer was actually easier! lol) AND it looked so good on it's own I didn't even had to add eyeliner. A few mascara, lipstick and eyebrows on top and I was ready for a great night out. So.. it's safe to say I will buy more refills after this. For reference, I got the Middi in Brown for my *asymmetrical* Asian eyes and it works well. But I'll probably try the Thicci one next time too for a more glam option.

My only sliiiiightly negative feedback before I finish this review is that I wished I got the jar-like container for the liners instead of the box that my order came with, as it makes it a bit hard to grab the liners. Recently two fell out onto the dirty floor because my chubby fingers coudn't grab them. Even the tweezers don't help. Not a big deal and I just need to be careful next time, but that's just my two cents.

Overall, 5/5 star still. Thank you Guideliner team!

Hi Eloise! Thank you so much for taking the time to leave such a thoughtful and detailed review! It absolutely made our day to hear that you stuck with it and ended up loving your Guideliners—third time really is the charm, huh? 😊 We're thrilled they helped you get ready for a great night out (with minimal effort, no less)! Your tip about using fingers instead of tweezers is genius, and we love how you've paired them with your go-to mascara and brows for a quick and polished look.

As for the container feedback—thank you for flagging that! We really appreciate constructive input like this, and it's super helpful for us as we think about improving packaging in the future. In the meantime, if you need a jar container for easier access, feel free to reach out to us, and we’d be happy to help.

Thank YOU for trusting us, and we’re so glad to have you as part of the Guideliner fam!

I can finally have winged eyeliner!!!

I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.

Throwing my regular eyeliner in the bin!

Obsessed with this product! Takes all the stress out of doing eyeliner but looks amazing and I love how fast the application process is. Once it's on it doesn't budge which is a huge plus! 11/10 recommend xx

loved this product!

I recently tried The Guidliner kit and I can confidently say I absolutely loved the results! It was super easy to apply and created the perfect wing for my eye shape! I adored this product and would recommend everyone to give it a go as it’s so easy to apply!!!

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The GuideMe Kit™
Daisy Foster
The best eyeliner solution !!

I struggle to do my own eyeliner that is neat and matches so I’m so glad I’ve found guideliner! They are so easy to use and can apply so quickly. I’ll never use normal eyeliner again!

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The GuideMe Kit™
Summer Foster
So good!

I’ve never been able to wear eyeliner because I just can’t do it! So I gave these a try and wow they are so easy to use 😍 I’ve been wearing everyday and I love the look! Thank you xx

BEST PRODUCT EVER!!!

The Guideliner is a life saver! I’ve struggled to perfect the ideal wing and this product does not disappoint! Not only was it super easy to apply, but it lasted the full three days and looked incredible. Never going back to regular eyeliner!

I love them on my monolid!

This is so easy to put on. I didn’t think it would look good on my eye shape but it does! I love the skinni one

Amazing!!!

Couldn’t be happier! I absolutely suck at doing eyeliner, I’m so over the top about making sure it’s even or it triggers me and this product made it perfectly even! And I didn’t have to re-do it for a couple days cause it stays on so well! Would highly recommend 🥰 (ps, don’t mind my horrible face in the photo - focus on the liner 😂)